FundStory

Financial Planning and Analysis software for Founders

Technologies Used:

Project Description:

FundStory was a Financial Planning and Analysis software for startup founders to gain access to non-dillutive capital. We offered clients dashboards, charts, and a history of their financial journey to get funding. Our primary focus was on pre-funding, funding, and post-funding. Each stage unlocked a new selection of features which was designed to guide them and offer insights into what they needed to accomplish to get to the next stage. We also had a lender CRM which was focused on matching lenders to founders based on specific criteria using an in-house algorithm.

Pain Point:

The biggest pain point of our user base was they wanted specific features to help them better understand what they were doing correctly, and incorrectly. These features included new charts to track MRR, ARR, current spending, and more. The insights we offered were automated based on goals, financial history, and projections. For our lenders, they needed a more robust solution to quickly vett which founders they would like to work with.

Solution:

Our team quickly developed the feature set needed to improve our user's experience in our software. Everything from new charts, new insights, improved UI/UX designs, to new feature sets for our lenders to access. Our algorithms were able to effectively match lenders to quality founders at the ideal stage in their funding journey.

Key Takeaway:

The key takeaway for me was how to iterate quickly. Since we we're a small startup and working directly with founders/lenders to offer a robust feature set, we met with them on a weekly basis. They would regularly request new features early and in the week and we would often ship said features by the end of the week. Having to deep dive a feature request, working through integration, and how to solve the problem, was instrumental in my ability to solve complex problems. What we were doing was also fairly niche, so going to stack overflow or googling could only solve so many problems. A lot of what we did required outside-the-box thinking. I'm forever grateful for my experience at FundStory because of how much I was able to learn.